Charlie's Sneaker FAQ and Glossary - K

This FAQ and Glossary defines a number of terms used in regards to athletic shoesCharlie, or sneakers.


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KangaROOS
KangaROOS "Combat Jogger" in blue... with the pocket loaded and ready to shop for sneakers!A sneaker originally made in the middle 1980's, best known for having a pocket. US Design Patent 298981 covers that particular feature.
 
Kawasaki, Guy
Former software evangelist and Apple Fellow at Apple Computer, Inc. Now CEO of the Garage Technology Ventures venture-capital company. Writer of seven fantastic books, including "Selling the Dream" (ISBN 0-88730-600-4, HarperCollins Publishers, 1991), "The Computer Curmudgeon" (ISBN 1-56130-013-1, Hayden Books, 1992), and "Rules for Revolutionaries" (ISBN 0-88730-996-8, HarperCollins Publishers, 1999). Even if you think Macintosh is a first cut at what Windows got right, you'll laugh so hard reading "The Computer Curmudgeon" that tears will roll down your face! Guy Kawasaki has made several fascinating sneaker observations in his writings:
 
Kawasaki, Guy (on his Reebok Pump basketball shoes):
"I am an evangelist for a $175 basketball shoe made by Reebok called The Pump. The way I figure it, the more people I convince to buy it, the less stupid I will look for spending that much money on a basketball shoe. I think it even makes me play better." (From "Selling the Dream", ISBN 0-88730-600-4, HarperCollins Publishers, 1991, page 15.)
 
Kawasaki, Guy (on how not to market women's aerobic shoes):
"A (bozo) company that hasn't added emotions to facts would say to women, 'We have two pieces of cotton, leather, and rubber. You have $100.00. If you give us the $100.00, we'll give you the cotton, leather, and rubber.'" (From "Rules for Revolutionaries", ISBN 0-88730-996-8, HarperCollins Publishers, 1999, page 86.)
 
Kawasaki, Guy (on Michael Jordan's basketball shoes):
"Michael Jordan can take credit for the success of Air Jordans but not the Converse." (From "Selling the Dream", ISBN 0-88730-600-4, HarperCollins Publishers, 1991, page 15.)
 
Kawasaki, Guy (on "Sneaker Net"):
"Distributing files by Just Doing It." (From "The Computer Curmudgeon", ISBN 1-56130-013-1, Hayden Books, 1992, page 151.)
 
Kawasaki, Guy (who wrote me when he saw his entry in this glossary):
"I had no idea that sneakers enter my consciousness so often!"
 
Keds
Canvas Keds sneakerMost frequently: this light, flimsy, and rather unprotective canvas sneaker originally manufactured by the United States Rubber Company and now by Stride Rite Corporation. The United States Rubber Company later became Uniroyal, then Uniroyal Goodrich, then they finally merged with Michelin. The standard gym shoe for young Baby Boomer women; even worn by cheerleaders, and especially for dirty dancing. The name "Keds" was derived from "Peds," the Latin for "foot." There are other styles in the Keds line, including the much-requested "Baseball Keds." Sheep flies (Melophagus Ovinus) are also called "Keds."
 
Keds (in India)
A term used to refer to any pair of sneakers. Similar usages in the United States (much to the chagrin of the respective trademark holders) are "FedEx" for any overnight shipper, "Kleenex" for any facial tissue, and "Xerox" for any photocopy.
 
Keds (on men)
Pro-Keds disappeared from the market in 1995... but they came back (so far, in limited distribution) in 2002. In late 2004, Keds released some shoes for men.
Keds (whitening)
Look here for Baby Boomer Mom-approved procedures for whitening canvas sneakers (including Keds).
 
Kicks
Current slang for "sneakers." NOTE: for Baby Boomers, the term "kicks" means "excitement." (The song "Get Your Kicks on Route 66" was not about how to get to the nearest Nike dealer!)
 
Kit
In the United Kingdom, the collection of apparel and boots (or trainers, as appropriate) for athletic participation: gym kit, soccer kit, and so on. If the stockist is busy, one has to wait in queue to buy their kit.
 
Knight, Philip ("Phil")
Co-founder (with the late Bill Bowerman) and chairman of the board of Nike, Inc. Devoted enough to Nike that he, and most of the EKIN, have a SWOOSH tattooed on an ankle. It looks like he's wearing Nike socks even when he's 100% undressed. Of all the hundreds of  Nike styles, the only ones I (Charlie) have seen Mr. Knight wearing in a picture is the Air Max Triax.
 
K-Swiss
K-Swiss "Surf & Turf Canvas" (all-white)K-Swiss started out making a tennis sneaker that's now a classic for yuppie fun. They also sell performance athletic shoes. Their stock is traded under NASDAQ ticker symbol KSWS.
 
KSWS
NASDAQ stock ticker symbol for K-Swiss, Inc.

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Last Updated: 18 April 2012 11:32


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Charlie's Sneaker Pages copyright 1995-2012 by Charles L. Perrin.

READERS PLEASE NOTE: Names of athletic shoe manufacturers, shoe styles, and technologies may be trademarked by the manufacturers. Charlie's Sneaker Pages uses these names solely to describe the shoes with the same familiar nomenclature used by the manufacturer and recognized by the reader.