Winning in the Sneaker Stock Market - 1996


CAUTION: Investments in the stock market can and do lose money; they can also provide significant dividend income and rewarding increases in share value. The companies I list here manufacture athletic shoes, a product whose sales are relatively unpredictable and subject to the whims of consumer demand. Past performance is no guarantee of future performance. This data is historical... using historical information is akin to running backwards (it can be a good exercise but be very careful about running into the unexpected). Potential investors should examine all available data about a given stock, including but not limited to Securities and Exchange Commission filings, before investing.


For those who have asked, I Just Did It: bought about $1000 of adidas Group (made enough to buy almost any pair of sneakers they sell) and about $1000 of Nike (made enough to buy five pairs of Chucks). On the other hand, but if you want to buy stock to make money: also consider Airbus Group, Boeing, or Dr Pepper Snapple Group.


There are a number of athletic shoe companies (as indicated by their Standard Industrial Codes) that are represented in the stock market. Of the ten I have been able to locate, only three of them made money for their investors in 1995.

The 1996 market was much friendlier to sneaker investors. Only one company lost money for their stockholders. It's also true that only one company did well enough to double the value of its stock over the year.


Some of the famous runners-up:

K-Swiss "Surf & Turf" canvas sneaker (all-white)K-Swiss was the only shoe company that lost money for their stockholders.

Fila FX-100 athletic shoe, white high-top, with strapFILA (no longer traded) posted a 27.5% return in calendar year 1996.

Reebok Satellite cross-trainerReebok (now part of adidas) went up 48.7% in 1996. Not a bad return, but not a doubling either.

Vans Authentic Classic sneaker in white VANS (now part of clothing maker VF Corporation) delivered another solid gain, with a stock price increase of 49.2% over the year.

Nike Impax Run (2) running shoe in silver with blue SWOOSH and trimNike went up 72.3% in calendar year 1996. As to doubling value, Nike Just didn't Do It.


And the 1996 winner is:

Converse "Chuck Taylor" All Star pine green high-top sneakerYou guessed right, Converse! (Converse is now part of Nike.) Not only the classic "Chuck Taylor" All Star, but the popularity of the All Star 2000 contributed to the 311.6% increase in the value of Converse stock.


Continue onward to view 1997's results...
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Last Updated: 23 February 2017


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Charlie's Sneaker Pages copyright 1995-2017 by Charles L. Perrin.

READERS PLEASE NOTE: Names of athletic shoe manufacturers, shoe styles, and technologies may be trademarked by the manufacturers. Charlie's Sneaker Pages uses these names solely to describe the shoes with the same familiar nomenclature used by the manufacturer and recognized by the reader.