CAUTION: Investments in the stock market can and do lose money; they can also provide significant dividend income and rewarding increases in share value. The companies I list here manufacture athletic shoes, a product whose sales are relatively unpredictable and subject to the whims of consumer demand. Past performance is no guarantee of future performance. This data is historical... using historical information is akin to running backwards (it can be a good exercise but be very careful about running into the unexpected). Potential investors should examine all available data about a given stock, including but not limited to Securities and Exchange Commission filings, before investing.
For those who have asked, I Just Did It: bought about $1000 of adidas Group (made enough to buy almost any pair of sneakers they sell) and about $1000 of Nike (made enough to buy five pairs of Chucks). On the other hand, but if you want to buy stock to make money: also consider Boeing, Dr Pepper Snapple Group, or EADS NV.
There are a number of athletic shoe companies (as indicated by their Standard Industrial Codes) that are represented in the various stock markets in the United States (NASDAQ, NYSE, or the "over the counter" market).
Skechers USA completed its first full year
in the stock market during calendar year 2000. It went up 406.6% during 2000.
shareholders were definitely in the black... with a 333.9% increase during
2000. Reebok was bought out in 2006 and is no longer
The stock of
Deckers Outdoor Corporation, makers of the Teva
sport sandal, doubled in value (exactly) over calendar year 2000.
stockholders finished in the black, with a 38.3% gain during the year. VANS is
now a division of VF Corporation, a major apparel maker.
more than made up for their 30.2% loss
in 1999 by going up 34.7% during 2000.
2000, Nike investors were in the green with a 12.6% increase over the year.
Stride Rite, maker of
the Keds brand, had a modest 7.7% price increase.
stock (no longer traded) was down 30.7% during the year.
Saucony, Inc. was the big winner in 1998
as well as 1999. However, Saucony Class A
stock finished in the red in 2000... down 45.8% for the year. NOTE: Historical
interest only; Saucony is now a division of Stride Rite.
seems to be the official Converse color in the stock
market, except for a fantastic performance during 1996. Converse stock lost
another 73.4% over
the year. As of March 2000, Converse went from the New York Stock Exchange to
the "over the counter" market. (Converse is now a division of Nike.)
Global Sports, Inc., is still around. However, they left the athletic shoe design and development business in May 2000. Global Sports, now known as GSI Commerce, handles Internet orders for (as of August 2005) around fifty brick and mortar retailers.
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Last Updated: 18 April 2012 11:32
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copyright 1995-2012 by Charles L. Perrin.
READERS PLEASE NOTE: Names of athletic shoe manufacturers, shoe styles, and
technologies may be trademarked by the manufacturers. Charlie's Sneaker Pages uses these names solely to describe the shoes with the same familiar
nomenclature used by the manufacturer and recognized by the reader.