CAUTION: Investments in the stock market can and do lose money; they can also provide significant dividend income and rewarding increases in share value. The companies I list here manufacture athletic shoes, a product whose sales are relatively unpredictable and subject to the whims of consumer demand. Past performance is no guarantee of future performance. This data is historical... using historical information is akin to running backwards (it can be a good exercise but be very careful about running into the unexpected). Potential investors should examine all available data about a given stock, including but not limited to Securities and Exchange Commission filings, before investing.
For those who have asked, I Just Did It: bought about $1000 of adidas Group (made enough to buy almost any pair of sneakers they sell) and about $1000 of Nike (made enough to buy five pairs of Chucks). On the other hand, but if you want to buy stock to make money: also consider Boeing, Dr Pepper Snapple Group, or EADS NV.
There are a number of athletic shoe companies (as indicated by their Standard Industrial Codes) that are represented in the various stock markets in the United States (NASDAQ, NYSE, or the "over the counter" market).

K-Swiss, Inc. went up 42.2% in 2001,
improving on a good performance in 2000.

Nike
investors didn't feel too blue in year of stock price declines; Nike stock went
up 3.7%.

Reebok
shareholders stayed in the black the past two years... with a 333.9% increase during
2000, followed by a 2.3% increase during 2001. (Reebok is now part of
adidas.)

Skechers USA was a stock market darling
during much of 2000... it went down less than 1% in 2001. Given the rest of the market in
2001, that might still be a "stock market darling."

Stride Rite,
maker of Keds and other brands, had a modest 1.9% price
decrease.

The stock of
Deckers Outdoor Corporation, makers of the Teva
sport sandal, doubled in 2000. However, it went down 15% in calendar year 2001.

VANS
stockholders finished in the red, with a 20% loss during the year. (NOTE: VANS
was later acquired by VF Corporation, predominantly an apparel maker.)

FILA
followed its 30.7% decline during 2000 with a 60.1% decline during 2001. The FILA ADR
is no longer traded.

Saucony, Inc. was the big winner in 1998
as well as 1999. However, Saucony Class A
stock has slowed down considerably... losing 37.4% during
2001, following a 45.8% loss during 2000 .NOTE: Historical interest only;
Saucony is now a division of Stride Rite.

In
April 2001, after bankruptcy, most assets and the rights to the "Converse" brand name were sold
to a new owner. At that time, the publicly traded company changed its name to "CVEO
Corporation." CVEO Corporation liquidated their remaining assets, and the stock became worthless in August 2002. In December 2002, the
new owners of the new, improved, and apparently more solvent Converse proposed an initial public offering...
but Nike snapped them up first.
Continue onward to
2002's results..
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Last Updated: 22 February 2011 23:08
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copyright 1995-2011 by Charles L. Perrin.
READERS PLEASE NOTE: Names of athletic shoe manufacturers, shoe styles, and technologies may be trademarked by the manufacturers. Charlie's Sneaker Pages uses these names solely to describe the shoes with the same familiar nomenclature used by the manufacturer and recognized by the reader.