Winning in the Sneaker Stock Market - 2002


CAUTION: Investments in the stock market can and do lose money; they can also provide significant dividend income and rewarding increases in share value. The companies I list here manufacture athletic shoes, a product whose sales are relatively unpredictable and subject to the whims of consumer demand. Past performance is no guarantee of future performance. This data is historical... using historical information is akin to running backwards (it can be a good exercise but be very careful about running into the unexpected). Potential investors should examine all available data about a given stock, including but not limited to Securities and Exchange Commission filings, before investing.


For those who have asked, I Just Did It: bought about $1000 of adidas Group (made enough to buy almost any pair of sneakers they sell) and about $1000 of Nike (made enough to buy five pairs of Chucks).  On the other hand, but if you want to buy stock to make money: also consider Airbus Group, Boeing, or Dr Pepper Snapple Group.


There are a number of athletic shoe companies (as indicated by their Standard Industrial Codes) that are represented in the various stock markets in the United States (NASDAQ, NYSE, or the "over the counter" market).


The winners in 2002:

Saucony Jazz classic running shoe: green with silver trimSaucony, Inc. was the big winner in 1998 as well as 1999. However, 2000 and 2001 weren't as accommodating. Saucony Class A stock bounced back up 83% during 2002. NOTE: Historical interest only; Saucony is now a division of Stride Rite.

Reebok Freestyle black aerobics high-top sneakerReebok shareholders stayed in the black three years in a row... a 333.9% increase during 2000, a 2.3% increase during 2001, and a 10.9% increase during 2002. Only of historical interest, Reebok is now part of the adidas Group.

PRO-Keds black canvas high-top basketball shoesStride Rite, maker of PRO-Keds and other brands, returned to the black in 2002 with a 9.5% price increase.


The losers during 2002:

Nike Air Live Wire shoe in black with red SWOOSH and trimNike investors finished in the red in 2002: down 20.9%.

Teva sport sandal with hex nubby soleThe stock of Deckers Outdoor Corporation, makers of the Teva sport sandal, went down 21.4% over calendar year 2002.

K-Swiss "Surf & Turf" canvas sneaker (all-white)K-Swiss, Inc. slipped 34.7% in 2002, giving up most of its 42.2% gain in 2001.

Black Skechers sneakers with white trimSkechers USA was a stock market darling during much of 2000... but it was down 41.9% in 2002.

Example of Vans sneakerVANS stockholders had two bad years in a row: down 55.4% in 2002, following a 20% loss during 2001. VANS was later acquired by clothing maker VF Corporation.

Fila FX-100 white high-top sneaker (ankle strap installed)FILA has had three bad years in a row: 2000 (down 30.7%), 2001 (down 60.1%), and 2002 (down 57.3%). The FILA ADR is no longer traded.


Continue onward to 2003's results...
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Last Updated: 23 February 2017


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Charlie's Sneaker Pages copyright 1995-2017 by Charles L. Perrin.

READERS PLEASE NOTE: Names of athletic shoe manufacturers, shoe styles, and technologies may be trademarked by the manufacturers. Charlie's Sneaker Pages uses these names solely to describe the shoes with the same familiar nomenclature used by the manufacturer and recognized by the reader.