Winning in the Sneaker Stock Market - 2003


CAUTION: Investments in the stock market can and do lose money; they can also provide significant dividend income and rewarding increases in share value. The companies I list here manufacture athletic shoes, a product whose sales are relatively unpredictable and subject to the whims of consumer demand. Past performance is no guarantee of future performance. This data is historical... using historical information is akin to running backwards (it can be a good exercise but be very careful about running into the unexpected). Potential investors should examine all available data about a given stock, including but not limited to Securities and Exchange Commission filings, before investing.


For those who have asked, I Just Did It: bought about $1000 of adidas Group (made enough to buy almost any pair of sneakers they sell) and about $1000 of Nike (made enough to buy five pairs of Chucks).  On the other hand, but if you want to buy stock to make money: also consider Airbus Group, Boeing, or Dr Pepper Snapple Group.


There are a number of athletic shoe companies (as indicated by their Standard Industrial Codes) that are represented in the various stock markets in the United States (NASDAQNYSE, or the "over the counter" market).


The winners in 2003:

Teva sport sandals given as a premium from the "Pepsi Stuff" promotionThe stock of Deckers Outdoor Corporation, makers of Teva sport sandals and Ugg sheepskin boots, went up 613.8% over calendar year 2003.

K-Swiss "Elston" shoe (all-white)K-Swiss, Inc. went up 222% in 2003. Not only that, the last week of the year featured a 2-for-1 stock split.

Vans Authentic Classic sneaker in blackVANS stockholders finished in the black. VANS hauled in a 201% gain during calendar year 2003, and they became a division of clothing maker VF Corporation in 2004.

Saucony Jazz classic running shoe: green with silver trimSaucony, Inc. was the big winner in 1998 as well as 1999. Saucony stock wasn't the winner in 2003, but it went up another 79%. NOTE: Historical interest only; Saucony is now a division of Stride Rite.

PRO-Keds Royal Plus Hi-Cut sneaker in green perforated suede with white stripesStride Rite, the maker of Keds, PRO-Keds, and other famous brands, strode along with a 58.7% increase.

Converse "Chuck Taylor" All Star bamboo green high-top sneakerWhile their parent company is associated with an newer but still famous sneaker logo, Converse contributed to the 54% increase in the value of Nike stock in calendar year 2003.

Reebok Freestyle black high-top aerobics shoeReebok (merged with adidas in 2006) shareholders stayed in the black four years in a row... up 33.7% in 2003.


The loser in 2003:

Black Skechers sneakers with white trimSkechers USA, the stock market darling during much of 2000, was no darling in 2003. It went down 4% over the year.


Left the stock market in 2003:

Fila BB84 Mid sneaker in cornstalk and cocoaItalian sneaker maker FILA Sport SpA was taken private during 2003 and is no longer on the stock market.


Continue onward to 2004's results..
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Last Updated: 24 February 2017


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Charlie's Sneaker Pages copyright 1995-2017 by Charles L. Perrin.

READERS PLEASE NOTE: Names of athletic shoe manufacturers, shoe styles, and technologies may be trademarked by the manufacturers. Charlie's Sneaker Pages uses these names solely to describe the shoes with the same familiar nomenclature used by the manufacturer and recognized by the reader.