Winning in the Sneaker Stock Market - 2004

CAUTION: Investments in the stock market can and do lose money; they can also provide significant dividend income and rewarding increases in share value. The companies I list here manufacture athletic shoes, a product whose sales are relatively unpredictable and subject to the whims of consumer demand. Past performance is no guarantee of future performance. This data is historical... using historical information is akin to running backwards (it can be a good exercise but be very careful about running into the unexpected). Potential investors should examine all available data about a given stock, including but not limited to Securities and Exchange Commission filings, before investing.

For those who have asked, I Just Did It: bought about $1000 of adidas Group (made enough to buy almost any pair of sneakers they sell) and about $1000 of Nike (made enough to buy five pairs of Chucks). On the other hand, but if you want to buy stock to make money: also consider Boeing, Dr Pepper Snapple Group, or EADS NV.

There are a number of athletic shoe companies, a subset of the companies in Standard Industrial Code (SIC) 3021 [Rubber & Plastics, Footwear] and 3140 [Footwear (No Rubber)], that are represented in the various stock markets in the United States (NASDAQ, NYSE, or the "over the counter" market).

The winners in 2004:

Deckers Outdoor Corporation (makers of Simple shoes, Teva sport sandals and Ugg sheepskin boots) is up to it again... a 229.2% rise in calendar year 2004!

Saucony, Inc. finished in the black with a gain of 64.8% during 2004. NOTE: Historical interest only; Saucony is now a division of Stride Rite.

Skechers USA, the stock market darling during much of 2000, was back up again in 2004. It went up 59% over the year.

Nike stock finished in the black, they went up 32.5% in calendar year 2004. (As in 2003, Converse provided a strong contribution to company results.)

K-Swiss, Inc. followed up on a great 2003 by adding on another 20.8% in 2004.

Reebok (stock is no longer traded, acquired by adidas in 2006) shareholders stayed in the black five years in a row... up 12.2% in 2003.

The loser in 2004:

Stride Rite, the maker of Keds, Pro-Keds, and other famous brands, only went down mildly with a 1.8% decrease.

Left the stock market in 2004:

VANS was acquired by VF Corporation (Standard Industrial Code 2320: Mens' & Boys' Furnishings and Work Clothing) in 2004.

Continue onward to 2005's results..
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Last Updated: 22 February 2011 23:08

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READERS PLEASE NOTE: Names of athletic shoe manufacturers, shoe styles, and technologies may be trademarked by the manufacturers. Charlie's Sneaker Pages uses these names solely to describe the shoes with the same familiar nomenclature used by the manufacturer and recognized by the reader.