Winning in the Sneaker Stock Market - 2005


CAUTION: Investments in the stock market can and do lose money; they can also provide significant dividend income and rewarding increases in share value. The companies I list here manufacture athletic shoes, a product whose sales are relatively unpredictable and subject to the whims of consumer demand. Past performance is no guarantee of future performance. This data is historical... using historical information is akin to running backwards (it can be a good exercise but be very careful about running into the unexpected). Potential investors should examine all available data about a given stock, including but not limited to Securities and Exchange Commission filings, before investing.


For those who have asked, I Just Did It: bought about $1000 of adidas Group (made enough to buy almost any pair of sneakers they sell) and about $1000 of Nike (made enough to buy five pairs of Chucks). On the other hand, but if you want to buy stock to make money: also consider Airbus Group, Boeing, or Dr Pepper Snapple Group.


There are a number of athletic shoe companies, a subset of the companies in Standard Industrial Code (SIC) 3021 [Rubber & Plastics, Footwear] and 3140 [Footwear (No Rubber)], that are represented in the various stock markets in the United States (NASDAQNYSE, or the "over the counter" market).


Some famous names not on the US stock market:

New Balance 800 high-top basketball shoe in white/red/gray/blackJust in case you want to buy some of their stock: New Balance Athletic Shoe is privately owned.


The winners in 2005:

Reebok Ex-O-Fit Absolute SE high-top fitness shoe, blackReebok shareholders have had their stock go up six years in a row... up 32.4% in 2005. DIVIDENDS: 15¢, twice a year. NEWS: On 3 August 2005, adidas made an offer to acquire Reebok for $59 a share... subject to stockholder and regulatory approval. This merger has been consummated, so no more Reebok stock in 2006.

PRO-Keds Royal Hi-Cut sneaker in green canvasStride Rite, the maker of Keds, PRO-Keds, Saucony, and other famous brands, had a 22.4% increase over the year. DIVIDENDS: 6¢ per quarter.

Black Skechers sneakers with white trimSkechers USA, a stock market darling during much of 2000, was up 20.1% during calendar 2005. DIVIDENDS: NONE... I (Charlie) must have dividends!

K-Swiss "Classic Luxury Edition" high-top sneaker (all white)K-Swiss, Inc. followed up on a great 2004 by adding on a decent 8.9% during 2005. DIVIDENDS: 5¢ per quarter.


The losers in 2005:

Nike Air Strong High basketball shoe, white leather, red SWOOSH and trimNike stock finished in the red... their stock price went down 4.4% over the year. DIVIDENDS: 25¢ per quarter (a 1.1% yield at their year-end close of $86.79 per share).

Teva "Terra-Fi" sport sandal (all black)Deckers Outdoor Corporation (makers of Simple shoes, Teva sport sandals and Ugg sheepskin boots) didn't do what they were doing what they did in 2003 and 2004: they're down 37.4% for the year! Dividends: NONE.


Left the market during 3rd Quarter 2005...

Saucony Jazz classic running shoe: red with silver trimSaucony, Inc. finished the first half of the year in the red with a loss of 18.4%. DIVIDENDS: The last quarterly dividend was 5¢ per share on Class A stock and 5¢ per share on Class B stock. On 19 September 2005, Stride Rite finished their acquisition of Saucony, so no more updates for Saucony.


Continue onward to 2006's results...
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Last Updated: 24 February 2017


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Charlie's Sneaker Pages copyright 1995-2017 by Charles L. Perrin.

READERS PLEASE NOTE: Names of athletic shoe manufacturers, shoe styles, and technologies may be trademarked by the manufacturers. Charlie's Sneaker Pages uses these names solely to describe the shoes with the same familiar nomenclature used by the manufacturer and recognized by the reader.