Winning in the Sneaker Stock Market - 2006


CAUTION: Investments in the stock market can and do lose money; they can also provide significant dividend income and rewarding increases in share value. The companies I list here manufacture athletic shoes, a product whose sales are relatively unpredictable and subject to the whims of consumer demand. Past performance is no guarantee of future performance. This data is historical... using historical information is akin to running backwards (it can be a good exercise but be very careful about running into the unexpected). Potential investors should examine all available data about a given stock, including but not limited to Securities and Exchange Commission filings, before investing.


For those who have asked, I Just Did It: bought about $1000 of adidas Group (made enough to buy almost any pair of sneakers they sell) and about $1000 of Nike (made enough to buy five pairs of Chucks). On the other hand, but if you want to buy stock to make money: also consider Airbus Group, Boeing, or Dr Pepper Snapple Group.


There are a number of athletic shoe companies, a subset of the companies in Standard Industrial Code (SIC) 3021 [Rubber & Plastics, Footwear] and 3140 [Footwear (No Rubber)], that are represented in the various stock markets in the United States (NASDAQNYSE, or the "over the counter" market).


The winners in 2006:

Teva "All Terrain" sport sandal ("Pepsi Stuff" colorway)Deckers Outdoor Corporation (makers of Simple shoes, Teva sport sandals and Ugg sheepskin boots) resumed doing what they were doing 2003 and 2004: they were up 217% for the year! Dividends: NONE.... I (Charlie) must have dividends!

Black Skechers sneakers with white trimSkechers USA, a stock market darling during much of 2000, repeated... it was up 217% during calendar 2006. DIVIDENDS: NONE.

Converse "Chuck Taylor" All Star shoe, dark green high-topNike stock finished in the green, with the help of the Converse division... their stock price went up 14.1% over the year. DIVIDENDS: 37¢ per quarter (1.5% yield as of the end of 2006).

PRO-Keds Royal Hi-Cut sneaker in green canvasStride Rite, the maker of Keds, PRO-Keds, Saucony, and other famous brands, was up 11.2 % over the year. DIVIDENDS: 6¢ per quarter (1.6% yield as of the close of 2006).


The loser in 2006:

K-Swiss "Classic Luxury Edition" high-top sneaker (all white)K-Swiss, Inc. dropped by 5.2%. DIVIDENDS: 5¢ per quarter (0.6% yield as of the close of 2006).


Left the market during 1st Quarter 2006:

Reebok Freestyle high-top aerobics shoe, whiteFormer Reebok shareholders were bought out by the adidas Group at $59 a share in cash. This merger was consummated on 31 January 2006... no more Reebok stock.


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Last Updated: 24 February 2017


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Charlie's Sneaker Pages copyright 1995-2017 by Charles L. Perrin.

READERS PLEASE NOTE: Names of athletic shoe manufacturers, shoe styles, and technologies may be trademarked by the manufacturers. Charlie's Sneaker Pages uses these names solely to describe the shoes with the same familiar nomenclature used by the manufacturer and recognized by the reader.