is another classic sneaker ad, this one from the June 1960 Ladies'
Home Journal. Note that the Keds now have the
trademarked blue label they have to this day. Son has his black high-top
"Big Leaguer" with "traction-tread sole," while Mom has her
Here's how they advertised Keds in 1960:
Canvas shoes may look alike, but that blue label makes a whale of a
difference, for it says they're genuine U. S. Keds... made to fit better and
last longer. Built over scientifically shaped lasts, with shockproof arch
cushions and permanently bonded soles and uppers. From Granddad on down -- it's
U. S. Keds for quality!
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Last Updated: 18 April 2012 11:32
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Charlie's Sneaker Pages
copyright 1995-2012 by Charles L. Perrin.
READERS PLEASE NOTE: Names of athletic shoe manufacturers, shoe styles, and
technologies may be trademarked by the manufacturers. Charlie's Sneaker Pages uses these names solely to describe the shoes with the same familiar
nomenclature used by the manufacturer and recognized by the reader.